Alex Phillips

laurenalexphillips@gmail.com | (731) 616-1459 |

Portfolio: https://www.laurenalexphillips.com

SUMMARY 

Apparel Designer Manager with over 10 years of experience leading menswear and womenswear collections for premium lifestyle and performance brands. Proven track record of increasing revenue and brand relevance through strong concept development, category leadership, and team collaboration.  Expertise spans across knitwear, wovens, and accessories with deep knowledge of garment construction, fit, and fabric development. Recognized for delivering strong core programs and elevated design strategies that resonate with the brand’s consumer.

EXPERIENCE

Orvis |  Sunderland, Vermont 

Senior Manager of Men’s Design + Dog / September 2023 - Present 

Senior Designer - Men’s /  December 2022 - September 2023

•        Directed full Men’s line (450+ SKUs across 35+ styles) and Dog category (55 SKUs across around 20 styles), from concept to commercialization across woven shirts, knitwear, fleece, bottoms, outerwear, and logo apparel.

•        Delivered projected $70M in annual gross profit for Men’s in 2025; Dog category refresh projected to contribute $18M annual gross profit while implementing a line transformation that increased brand relevance via fit refinement and styling.

•        Orchestrated line transformation that increased brand relevance via fit refinement and restyling. Applied trend research in driving collaboration with technical design and vendors on broad apparel line. 

•        Created and launched two performance UPF knit programs, contributing $4M in annual gross profit.

•        Partnered with technical design to refine shirting fit blocks improving fit and consistency based on customer feedback and brand direction (men’s shirting category contributed $20M annual gross profit)

•        Reworked the logo knit business (annual gross profit of $900K) by refining artwork direction with a consistent point of view on aesthetic and color direction

•        Oversaw team of designers; mentored junior talent and managed freelance print direction.

•        Collaborated with cross-functional leads to establish seasonal calendars, vendor days, and establish new process and team functions across product development and design.

Billy Reid |  Florence, Alabama

Senior Designer - Men’s + Women’s / 2019- 2022

Designer - Men’s + Women’s / 2016 - 2019

Assistant Designer / 2015 - 2016

Design Intern, 2014 - 2015

Led seasonal design of 200+ men’s SKUs and 120 women’s SKUs, managing knitwear, sweaters, bottoms, shirting, tailored, and outerwear categories from concept to final sampling.

•        Accelerated wholesale channel sell-through via innovation of curated designs for Nordstrom and Bloomingdale’s. Collaborated with buyers in assessing needs and customizing assortments to specific markets.

•        Conceptualized programs that greatly increased sales, including knit programs for wholesale exclusives and key programs, and core men’s sweater program that delivered increased sales over 2 consecutive seasons.

•        Elevated wholesale sell-through through exclusive capsule collections for Nordstrom and Bloomingdale’s.

•        Directed seasonal concept development, CAD creation, swatch books, and market materials.

•        Managed design calendar milestones in partnership with Production, improving delivery alignment.

•        Conducted seasonal fabric and yarn sourcing, concept building, and market research via attendance and participation at Milano Unica, Pitti Filati, and international design trips.

•        Supervised designers and assistants across multiple apparel categories.

Theory |  New York, New York |  Fabric Design Intern, Fall 2013

EDUCATION 

Parsons School of Design, New York, New York | BFA - Apparel Design | 2010 - 2014

Central Saint Martins, London, England | Study Abroad Program | January 2013 - April 2013

SKILLS

•        Apparel Design (Menswear & Womenswear)

•        Knitwear, Outerwear, Wovens, Accessories

•        Line Planning & Assortment Strategy

•        Color & Trend Forecasting

•        Adobe Creative Suite (Photoshop, Illustrator, InDesign)

•        Microsoft Office, Google Suite, RLM, Smartsheet, Figma

•        Tech Packs, Digital Flats, Fit Analysis & Construction

•        Vendor Development & International Sourcing

•        Leadership & Team Development

REFERENCES

Available upon request